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 Chevler launches the Britannia Collection


With a summer of momentous social and sporting events rapidly approaching Chevler, the UK’s leading manufacturer of baking cases and tulip muffin wraps, has launched a range of cases to help the country's cake and muffin makers bake products to help  the country celebrate in style.

The Britannia Collection from Chevler is a specially-designed premium range of baking cases based on a red, white and blue theme with some also incorporating the Union Flag.

Chevler sales and marketing director Mike Wescomb said: “The summer of 2012 will see the UK celebrate the Queen's Diamond Jubilee, England take part in the Euro 2012 football championships and the Olympic Games held in London.

“Consumers will want to be seen doing all they can to back Britain and we are helping cupcake and muffin bakers present tasty treats in a fun and appealing way.

“We hope that bakers, cake makers, coffee shop proprietors and retailers will all get into the spirit of the exciting summer ahead and offer the public the chance to buy muffins and cupcakes in our new Britannia cases.”

The cases are available in the popular 51mm x 38mm size in quantities as low as 360 giving every size of business the opportunity to participate in the excitement.

Mike Wescomb went on: “Chevler is unique in the UK in that all our printing and converting is carried out in-house. We do not rely on stock shipped from abroad or depend on outside printers and converters. This means that the Britannia Collection is a truly British manufactured product.

“We have been listening to what our customers have been telling us and we have responded to their demands in order to allow them to be innovative and take advantage of the opportunities the snack cake market will offer this summer.”

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