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Chevler, suppliers of Meat Saver Paper - the original Peach Paper - to butchers and meat processors, is launching a campaign to boost awareness of the product which is designed to help keep meat looking fresh while on display.

Chevler sales director Mike Wescomb said: ‘I think the market needs reminding of the major advantages Meat Saver Paper offers. Because it helps preserve meat by retaining its colour and moisture Meat Saver Paper helps butchers and other meat retailers save time, reduce waste, extend shelf life and retain customers. And importantly, because it helps maintain the original weight of the meat it helps retailers increase profit’

The company is launching a campaign to raise the profile of the paper which not only helps meat keep its colour but also hides the extra juices that run out of meat using a range of above below the line marketing techniques including an advertising campaign in the meat industry business press.

Covering meat with Meat Saver Paper ensures the product stays fresher for longer and means that butchers do not have to trim off discoloured meat therefore saving meat and money.
With its high tear and burst resistance, Meat Saver Paper helps prevent bones breaking through the wrap. Its ability to preserve meat longer than similar products allows meat to be pre-cut at a convenient time ready for busier periods.Mr Wescomb added: ‘Retailing meat in Meat Saver Paper ensures that it stays fresher for longer after leaving a shop or processing plant  and the end-result is a satisfied consumer .’

Its no tear properties are well-known and it’s strong enough to peel from the meat when wet or dry without tearing.
Chevler supplies Meat Saver Paper in a variety of colours and forms. It also has the capability to produce a range of shapes and sizes including sheets, rolls and crimped cases in peach, white or green.

For details of nearest stockists butchers and meat processors should telephone 01844 344231.

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