Chevler's new premium range of tulip wraps is sure to be in Vogue

Chevler, the UK's leading manufacturer of baking cases and tulip muffin wraps, has launched an exclusive new range of stunning-looking premium tulip wraps.

Called The Vogue Collection, the range initially consists of four extremely stylish designs in two variants: black and silver; or brown and gold which, in order to make them easily available to baking and coffee shop businesses of all sizes, are being offered in mixed packs of just 200.

The wraps are manufactured to strict food hygiene industry standards using high quality grease-resistant paper and food safe, metallic water-based inks which are specially produced for the South Wales-based company. It's the novel use of metallic inks that give the wraps their quality appearance and appeal.

Chevler sales and marketing director said: “We exhibited prototypes of the new designs at Iba in Munich last year and the response was phenomenal. We've held back launching them because demand for both our plain and printed muffin wraps over the past year, particularly from our export customers, has been increasing but feel the time is now right.

“We are now in a position where we can easily produce well over 100 million tulip wraps a year and we expect additional colour combinations to be added to the Vogue Collection in the very near future. We are unique in that we use water-based inks and not solvent-based which can taint the product and produce an unpleasant odour.

“These new sophisticated wraps will appeal to both bakers and coffee shop retailers who are looking to offer their customers something a bit different and adventurous. There is no let up in the innovation being shown by both bakers and ingredients manufacturers and the classy, sophisticated designs of our new wraps have been specifically produced to meet the demands of those seeking to add considerable value to their muffins and want to present their products in a quality wrap.”

The Vogue Collection is available in the popular 160mm x 1600mm x 50mm base size and the four designs in the collection are: Stripes, Polka Dots, Swirls and Damask.