Chevler Sets Up Speciality Bakery Papers Arms
In response to customer demand Chevler, the rapidly growing South Wales-based manufacturer of baking cases, muffin wraps and printed greaseproof paper, has established a speciality bakery papers division.
The newly formed division is being spearheaded by Phil Brooks as national sales manager who confirmed that Chevler will offer a full range of siliconised greaseproof, greaseproof, singleproof, and vegetable parchment papers to the UK and Irish baking industry in both industry standard and bespoke sheet sizes.
These products are used in large quantities on an everyday basis by vast numbers of plant, craft and instore bakers to line trays on which products are baked. The bakery papers join the company’s Meat Saver Paper range which it has been selling to the UK and European meat industry for many years.
Chevler managing director Stuart Whelan said: “We are delighted that Phil Brooks has joined us. He brings with him many years of experience and more specifically technical expertise of when and how bakers should use these papers to their best effect.
“With the sheeting equipment we have at our Hengoed factory and our experience in manufacturing Meat Saver Paper it is a natural move for us to make.
“For quite a while now we have bakery customers asking us for such products and although we always sold small quantity we felt the time is right to set up a separate operation.
“It is a further signal of our strategy to continue growing and developing our business for the long-term, investing in and developing our existing capabilities and seeking out new opportunities which build on our market leading position.”
It is believed that Chevler will be selling through its distributor network and direct to large users
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