The constantly changing needs of consumers is something that every industry and business has to adapt to, and the bakery world is no different. Chevler continues to lead the industry when it comes to food-safe paper packaging by always looking to the future. The result? A whole new approach to baking cases and wraps.
Innovation Driven By Investment
When Chevler brought the Tulip Muffin Wrap to market back in 2006, the results spoke for themselves. A significant boost in sales combined with a better way to present the final product certainly made a difference, but the story didn’t end there. As the market continued to grow and evolve, consumer tastes moved with it. The Lotus Muffin Wrap’s rounded points would emerge as an even better way to present products, meaning that new investment was needed. Chevler answered the call while simultaneously reducing the cost of production with help from a new set of punching presses.
Major Chains Have Their Say
Brands like Greggs and Lidl need to be catered for in a way that is both innovative and cost-effective. When they began to provide feedback that the Tulip Muffin Wrap may no longer be the gold standard when it comes to presentation, Chevler continued to move with the times. It’s exactly what you would expect from a team that is committed to remaining at the forefront.
Key Points
- Lotus Muffin Wraps showcase products and drive higher levels of sales
- Chevler’s investment in new punching presses reduces production costs
- Chevler actively listens to feedback from clients to drive new innovation
